The idea of the E-marketing of library and information products and services are very innovative. The concepts of marketing are being changed from traditional off line to electronic on line marketing. Market oriented to customer oriented as user or people spend more and more time on internet. The age of teleshopping and e-shopping is now developing the new generation highly prefers these advance mints. To buy and sell their products and services; traditional marketing principles are applied in the e-marketing to attract consumers and to increase the use of the library and information products and services. E-marketing has promoted new tools as online advertising, websites, face book, twitter, blogs, email etc.

This paper aims to compare open source Integrated Library System using Koha with proprietary Integrated Library System using Destiny Library Manager. The results revealed that Koha has functions comparable to Destiny Library Manager. Koha also displayed advanced functions in Serials management, Budget activities, Accession Registering, and Acquisitions procedures as compared to Destiny Library Manager, which has none of the said features.

Human knowledge is growing exponentially .Here measure ment of knowledge does not depend upon the totally printed matter available all over the world. It is the internet which actually gives the financial statement of knowledge. The knowledge grows in every nano seconds exceeding the exponential growth value as consider in place of printed publication .This has brought major changes in our exciting communication of data and information .All areas of human knowledge have been influence greatly .Today’s readers expect information on the palm of the hand .Using cell phones as their primary inter- face, readers expect university libraries to seamlessly meet their information need in one go. This article discusses leading strategies that innovative academic libraries are using to deliver services through mobile devices. It also presents an overview of trends in mobile tools and their applications for libraries.

The WWW is an important resource in many aspects of our life viz; education, employ- ment, government, commerce, health care, recreation, and more. The web is a system of interlinked, hypertext documents accessed via the Internet. The present paper briefly discusses about Web 1.0, 2.0, 3.0 and their definition, technologies and comparison; it helps to understand the web technologies easily.

The objective and scope of this paper is to assess and highlight the potential of Web 2.0 in the contextof libraries. The concept of Web 2.0 such as social networks, RSS feeds, blogs, streaming media, podcasts,Wikis, tags, mashups, Facebook and twitter etc. is defined and the possible applications in various library functions and activitiesare mentioned. In addition, the difference between the Web 2.0 and Web 1.0 is given and how during the pastseveral years, new advances in web technologies have enabled libraries to create new interactive services, such as virtual reference services, perso- nalized interfaces of online catalogues, and audio-visual media thatcan be downloaded by the user community irres- pective of their physical locations.

This study explores that the prevailing library and information services, facilities and supports available for visually challenged and blind students among autonomous colleges of Bharathi- dasan University Tiruchirappalli. It also found that the specific struggles faced by these students in adequacy of their information needs. The researcher done semi-structured interviews for the data collection. The study shows that the service and facilities available are inade- quate. A few number of recommendation provided which will helps to improve the situation.

The purpose of a Public Library is to provide services to all regardless of race, colour, caste, creed, religion, age, sex, nationality, language, status and level of education etc. The functions of a public library are four fold: Education; Information; Entertainment and Preservation . To full fill the first three functions, it is not enough if the library gives general services. They must also provide special services like the mobile services.

The paper aims to identify the challenges faced by many Indian libraries in the transitional phase of migration from traditional to web based information services. Most of the libraries in India were established before the advent of IT applications for the Libraries. The Govt. Libraries in India are having traditional means of providing services to the users and the grants are provided to maintain only the traditional services. Most of the Libraries do not have grants specifically for establishing and running web based information services. This conceptual paper aims to identify the areas that require immediate attention in order to bring users closer to their library both physically and virtually so that library services can be taken to the next higher level of satisfaction.

This paper attempts to analyze the research outputs on androids during the period 2005-2014. The data for the study has been downloaded from the Scopus Database. The study discusses the yearly research outputs, authorship pattern, citation pattern, prolific authors and their citation pattern, highly cited articles and most preferred form of publications by the researchers. There are 7882 publications during the study period and multi-authored publications outnumbered single authored contri butions. The publica tions yielded 18617 citations and the study finds that author Ishiguro, H. was the most productive author with 83 publications to his credit. Wells J.C.K. has got highest number of 175 citations for his article in 2007. Conference Papers are the highly preferred form of publications among the researchers.

Information and Communication Technology (ICT) is becoming a fast changing and renewing technology in education sector. The use of these fast changing and renewing technologies create a source of pressure among academi- cians. This study analyzes the factors affecting the techno-stress among Indian academicians. This research is conducted on 116 academicians in India using an online questionnaire. The study concluded that techno-stress has significant effect on gender, age, technology awareness and tenure of academicians.

This paper focus on users satisfaction about library collection Vs demographic variables of the users of Mysore region engineering college libraries (MRECL) in Karnataka. The sample is faculty members of Mysore region engineering college libraries. A total of 1000 questionnaires were distributed to all the faculty members of these colleges. A sum of 760 responses was received. The objective of the study therefore is to assess the relationship between the four demogra- phic variables such as gender, age, educa- tional qualifications and designation with that users satisfac- tion about library collection by way of cross tabulating the values given by the user are shown in different tables. It may be seen from the table that, there is a significant difference (X2=274.645; P<.000) in case the satisfaction of ‘National print journals’. Many respondents scoring, 323(42.5%) says satisfied.

Any librarian in this field will need to continue not only filling these roles, but also ensuring that they themselves are part of the conversation as it moves forward and staying up-to-date with developments within this area. The concept of library involvement pertaining to metrics did not originate with altmetrics. Impact Factor was originally created primarily for use by librarians in making collection development and retention decisions. Libraries continue to bear primary responsibility for the acquisition of biblio metrics tools, most notably Web of Science, Journal Citation Reports, and Scopus, as well as the training of people in their use. As a result, librarians are already familiar with providing support for these tools, so it makes sense that librarians have expanded to support the variety of altmetrics sources and tools.

In the digital era, internet plays a major role for to dissemination of information. This paper focuses on the internet usage pattern among CBSE school teachers in Coimbatore District. The study indicated that six out of ten respondents were using the internet more than 3 years. Less than 10% of the respondents were using the internet less than 1 year. More number of respondents were using Mobile Networks compared with other such as Broad Band connection, Modem based network connections and ISDN modem which they used the internet for checking their mail and updating their knowledge. School teachers prefer to use Google Chrome rather than Internet Explorer, Mozilla Firefox and Opera. Three fourth of the CBSE school teachers were using the internet daily and less than ten percent of the respondents were using the internet weekly once which connected that one out two of the respondents were using the internet more than 2 hours in a day and one third of them spend less than 2 hours in a day for internet.